FrontFoot Media Initiative – Meaning and hope through credible journalism

frontfoot-banner-image-by-Jide-Adeniyi-Jones

Meaning and Hope
through public advocacy &
credible journalism

Photo Credit: Jide Adeniyi-Jones

FRONTFOOT MEDIA INITIATIVE

what we do

Our Mission

FrontFoot Media Initiative aims to re-invigorate Nigeria through projects that advance the public interest and engage the public and the media in their implementation. This, we hope, will change the way Nigerians think about their country and relate to her. Through the pursuit of a capacity development outlook, our projects will identify specific problems and lead the way in finding solutions. We will emphasize the role of journalists, and responsibility in the mass media, as well as fair and accurate investigative reporting.

Key initiatives of this engagement

Promotion of a Digital Publication

With principal focus on well-written investigative reports and the promotion of higher social and professional standards. Journalism that demonstrates that in Nigeria, there is a lot of unreported uplifting stories and advancement.

Training

Including a Media Institute, to engage and empower journalists and key media stakeholders who have a part to play in holding public officers accountable.

Critical Public Sector Interventions

•⁠ The United Nations’ SDGs
•⁠ ⁠Maternal Mortality
•⁠ ⁠Out-of-School Children
•⁠ ⁠Legislation
•⁠ ⁠Judiciary

Event Spotlight: Lagos

FrontFoot Media Roundtable - 2024

About FrontFoot

FrontFoot Media Initiative is a non-profit mass media organization which seeks to promote enduring change in Africa through advocacy and robust journalism. It is inspired by the determination of three experienced Nigerian journalists to make citizen commitment and the media more relevant to enhance the material conditions of the people and the way they are governed.

Why We're Different

Contemporary journalism is mired in the old and familiar narrative of trouble, doom, and gloom based on the belief that
bad news sells. But a surfeit of bad news can result in a self-fulfilling prophecy, of a future almost denuded of hope.
The story of the human condition is far more complicated, and this will be reflected in our work. Without glossing over
the bad news, we will also reflect the light in the horizon and the rainbow in the sky.

Our Events

FrontFoot has been busy since inception in 2022. We have had multiple multi-city events where we engaged key stakeholders of the Nigerian media and politics and discussed critical issues with both sectors as well as pragmatic ways forward.