What We Are

FrontFoot Media Initiative is a non-profit mass media organization which seeks to promote enduring change in Africa through robust and uncompromising journalism.  It is inspired by the determination of three experienced Nigerian journalists to make the profession more relevant in bringing about change in the material conditions of the people and the way they are governed.

If journalism is to advance the Nigerian people, it must reject the old narratives of compromise, corruption, and cohabitation with the very forces that have perennially frustrated that objective.

We believe that media professionals must put genuine journalism first, if our quest for a continent capable of taking care of all its citizens and contributing immensely to humanity, can record noticeable advancement. 

This means that organizations and employees of FrontFoot must never compromise professional ideals. They must shun the tendency to grovel or appear to be subservient to public authorities.

From the period 1950s-60s when most African countries attained political independence, and through the disruptive era of coup d’etat and military rule that punctuated their histories, there has been a steady erosion of democratic values that is partly traceable to, or linked with, the decline of professional journalism. 

FRONTFOOT aims to contribute to the deepening of democracy by strengthening journalism.  We have adopted the non-profit model for this purpose: to put uncompromising reporting and strict adherence to professional principles and ethical values ahead of the political and profit motive. 

The meaning of this model is that we will advocate the training, retaining and rewarding the best journalists to enable them make careers of being journalists rather than being tools for the advancement of the agenda of politicians and profit-hunters as they transit into politics or business.